The platform is rolling out a new feature that allows them to lessen the volume of AI-created media appearing in their feeds. This initiative comes as the service revealed that it now features over 1 billion AI-generated clips.
Testing and Rollout
The new functionality is being tested over the next few weeks before a global release. This advancement aligns with a surge in content created by AI, fueled by recent video-generation tools.
AI Proliferation Online
Recent reports that nearly one in 10 of the most rapidly expanding video streams on a competing service exclusively feature clips produced artificially. A significant portion of this output is classified as mass-produced AI material, a label for substandard, mass-produced content that is often absurd or dreamlike.
“We know from our community that a lot of users appreciate content made with AI tools, from computer-generated images to science explainers, and we aim to offer the community the power to see more or less of that, based on their own preferences,” commented a spokesperson.
Scale of AI Content
The service announced that there are now 1.3bn videos on its service tagged as AI-generated. Overall, over 100 m media items are uploaded to the app every day, making clips made by AI a relatively small portion of its complete catalog.
Customizing Your Feed
Users will be able to reduce or increase the level of artificial media they view by opening the content preference feature in the application and picking “AI-generated content”. Other topics that can already be adjusted under the tool encompass current affairs, fashion, aesthetics, and movement.
Content Labeling and Policies
The platform’s policies mandate creators to identify “realistic” AI-generated content, and it bans dangerous fake videos of public figures or emergencies. Any realistic AI video that is unmarked can be removed under its user guidelines.
In addition, the service will henceforth apply an artificially created tag to content made using its proprietary AI systems, or detected by an industry-wide initiative for spotting content made by AI. This measure is intended to help prevent users from trying to evade the tagging system.
AI Literacy Programs
TikTok is additionally launching a $2m educational fund for specialists and institutions to create educational content about ethical AI use. This program will support charitable organizations focused on training computer science.
Content Safety Approach
The video-sharing app has supported its content review process, during debate over plans to cut jobs for numerous content moderators in Britain. The company is set to cut hundreds of positions in its trust and safety division in the UK capital, with worker representatives and digital protection specialists raising concerns that staff are being displaced by machine-led review.
A company official clarified that people-led review would still have a role, but artificial intelligence can protect employees by eliminating the most distressing content ahead of it is viewed by people. TikTok stated a 76% decrease in shocking and graphic content reviewed by human moderators over the past year due to reliance on its machine learning processes.
It is vital to combine staff and AI to ensure user safety,” the official commented. “We’ll have staff as part of that process, but we additionally believe it’s highly necessary to limit contact with unsafe media as swiftly, which is why a lot of the machine support is really helping us work at speed.”
